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Business Support Series: Communicate to Connect
January 21, 2021 @ 9:00 am - 10:00 am AST
Business Support Series
The Business Support Webinar Series will explore timely topics with industry experts to provide key insights and answers on the best ways to succeed as a business. Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.
Communicate to Connect: How to Build Relationships Through The Power of Writing
The new normal of business development looks rather old-fashioned. We’ve gone back to the days before air travel connected us with prospects and potential funders from around the globe. Now, we’re depending once again on writing as the main tool to “get the word out” about innovative products and services.
In this interactive webinar, you’ll learn tips that will help your business thrive in the post-COVID-19 world. You’ll learn how to:
- Make the mental shift from explaining science to engaging readers
- Connect with your target audience in language that resonates with them
- Build trust one writing goal at a time
- Craft a prospecting email that sparks a conversation