Business Support Series: Planning Strategically in the Time of COVID-19 – Digital Nova Scotia – Leading Digital Industry
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Business Support Series: Planning Strategically in the Time of COVID-19

June 29, 2021 @ 10:00 am - 11:00 am ADT

Strategic Planning

The Perspective of a Core Not-For-Profit Organization

Join us for a Business Support Series on planning strategically in the time of COVID-19 where we’ll take a look at the COVID-19 experience of Alliance Française Halifax, a small non-profit language and cultural centre, as it struggled to manage the initial impacts of the pandemic and rallied to reposition itself in the ‘new normal’.

Alliance Française Halifax boldly decided to keep its entire staff at the full salary when the crisis hit in March 2020. Entirely auto-financed, the total shutdown was not an option. The presentation will look at lessons learned during the emergency response period through to the concerted strategic planning effort currently underway.

These lessons are applicable to any small-to-medium non-profit organization. Crisis and opportunity are two sides of the same coin.

Three takeaways from this webinar:

– The case for planning in non-profit associations (contingency “Staying alive” & strategic “getting ahead of the curve”)
– The Board-Operations symbiosis
– Finding the silver lining in the COVID-19 crisis

How does this topic help support the business community?

Nova Scotia’s non-profit sector is a major economic contributor ($1.7B to GDP annually; 20,000+ people employed; 74M volunteer hours.) Communities throughout NS rely on the work of both core and government non-profits for a multitude of services to enjoy a standard of life that NS can be proud of.

Non-profits are by nature skilled at partnerships and often join forces with the private and public sectors in what can be rightly called “win-win” activities. COVID-19 did not spare this sector, particularly the small and medium-sized non-profits. It is important to share experiences and lessons learned in a concerted effort to keep the non-profit sector strong and relevant.



Nova Scotia Canada