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Tourism NS Webinar – SEO: Why Search Engine Optimization is More Important Than Ever

May 20, 2020 @ 11:00 am - 12:00 pm ADT

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar delivered by Michael MacMillan of MacMillan Search on search engine optimization (SEO).

In this webinar, Michael MacMillan will discuss:

  • Keeping your clients informed and up-to-date about search results using your website’s metadata and Google My Business
  • Determining what types of keywords drive traffic and strategies to maintain and improve positions using Google Search Console
  • Plan your content calendar based on historical trends using Google Trends
  • Accounting for post COVID-19 search habits with Coronavirus Search Trends

Participants are encouraged to set up their Google My Business and Google Analytics accounts prior to attending this webinar. Building on our previous webinar with Alison Knott from Alison K Consulting on April 30, Alison has provided an additional reading document that will help you set these up.

Register Now


May 20, 2020
11:00 am - 12:00 pm ADT
Event Categories:


Nova Scotia Canada