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Using (and Improving) Lead Nurture Campaigns
October 26, 2021 @ 10:00 am - 11:00 am ADT
A key component of a successful business is nurturing leads and building relationships. Creating and sharing valuable content for prospects at various stages of their buying journey is a way to connect with people and help them build trust in your brand as they make buying decisions.
During this webinar you will learn;
- The stages of the buying process and planning content for those
- What is Lead Scoring and why is it important?
- Developing automated, behaviour-based campaigns
About Leslie Flemming, Senior Director of Marketing at CloudKettle
With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space.
Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.Register