Why Sales Pitches Don’t Work: Uncovering Client Needs as the Solution – Digital Nova Scotia – Leading Digital Industry
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Why Sales Pitches Don’t Work: Uncovering Client Needs as the Solution

May 19, 2020 @ 2:00 pm - 3:00 pm ADT

Join Nicole Gallant in understanding why sales pitches don’t work and uncovering client needs and positioning as the solution!

There is no secret formula for attracting clients- or is there.

Nicole uses proven methodologies to help you attract clients, not repel them. She’ll help you recognize what is the client’s language, address their needs and teach you how to position as the right choice.

Being client-centric means your focus goes beyond the sale. It means displaying a real sense of wanting to help your client, understand their situation, and listening carefully to the historical story. It’s looking at the big picture.

It’s about offering value and results and less about pitchy promotional presentations on why you are great and all the “what’s” of your business.

During this session she will share why sales pitches don’t work and how to get qualified clients in an authentic way.

Register Now

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About Nicole Gallant
This is the second session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Following this session, the following topics will be explored in greater detail, by subject-matter experts from across the province.

  • A website that works for search engines AND people,
  • A solid Google My Business page,
  • Effective social media, and
  • Ways of measuring your results (What’s working. What isn’t)

Powered by Digital Nova Scotia in Partnership with IGNITE.

Nicole Gallant is a relationship driven professional and the force behind SmartCat Marketing.

As a marketing and sales strategist, she advises business owners how to lean towards creating an impact with clients and dropping the sales pitch. No one wants to be sold to – so why try and pitch something to someone when you can be their solution.

Nicole has worked with businesses all over Atlantic Canada successfully driving clients to their websites and increasing their sales. She has years of knowledge and experience in attracting buyers to sellers and shares this wealth through her consulting work. She speaks to audiences about the positive impact people can have with clients by being client-centric. She specializes in zeroing in on the clarity of what you offer and why it matters.

To learn more about Nicole, visit her on LinkedIn, follow her on InstagramTwitter and Facebook.


Register Now



May 19, 2020
2:00 pm - 3:00 pm ADT
Event Category:


Nova Scotia Canada