Digital Analyst – Digital Nova Scotia – Leading Digital Industry

Digital Analyst

Description

VERB is looking for a Digital Analyst to join our integrated marketing and technology team.

As a Digital Analyst, you will create and tell comprehensive stories about how users behave using data. You’ll deliver analytics projects of moderate complexity, partnering with other analysts and cross-disciplinary teams along the way. Through ongoing analysis, you will gain actionable insights that better address the business goals of our clients.

What You Will Do

  • Analyze and interpret data, providing insights to inform website and campaign strategies
  • Create dashboards to deliver standardized reporting for site and campaign performance according to business objectives and KPIs
  • Manage tracking and reporting across ongoing digital marketing campaigns (e.g. Google Ads, Facebook, DCM, etc.)
  • Monitor and action marketing alerts from analytics tools
  • Consult with clients and internal project teams on projects requiring web analytics platform selection, implementation and/or existing platform remediation, and provide recommendations
  • Establish and define benchmarks and projections for digital marketing tactics
  • Serve as subject matter expert on web analytics implementations for multiple clients
  • Data visualization and storytelling expertise

Requirements

  • Experience in web analytics with demonstrable experience in data visualization and storytelling
  • Post-secondary education in marketing, business, computer science, math or statistics preferred
  • Demonstrated experience using Data Studio, Tableau or other BI solutions
  • Reporting and segmentation experience within Google Analytics or other Analytics platforms
  • Advanced knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, etc.)
  • Ability to understand business objectives and implement measurement strategies to track performance
  • Strong problem-solving skills, highly analytical and detail-oriented, with a passion for digging into data to identify trends, communicate results and propose solutions
  • General understanding of digital marketing channels, trends, email marketing, social media, Paid Media/Google Ads and SEO principles

Benefits

Our benefits are anything but basic, with vacation time available on day 1 (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

  • 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
  • A healthy living account
  • Company matching RRSP program
  • Top up for Parental/Pregnancy leave
  • Remote and flexible work arrangements
  • Transit and fitness discounts
  • Recreational sports teams
  • Learning and development opportunities with a multitude of resources
  • Internal recognition programs