We connect consumers with amazing local businesses, using the latest technology. We provide any business with an easy and effective way to attract and retain engaged local consumers. Our mobile app makes it easy for consumers to discover ways to shop locally and get rewarded. Our franchise model enables entrepreneurs to create and own a profitable digital shop-local community. Since 2017, we have grown to nearly 100 franchises, are being used by thousands of national and local businesses and our app has been downloaded by hundreds of thousands of consumers across Canada.
We are now looking for an experienced, passionate and creative VP of Marketing to join our team.
As our ideal candidate, you will have significant digital marketing experience and love both developing strategies and getting involved in the day to day execution. You oversee and grow a team delivering across multiple areas of the paid and organic marketing mix. Working on our wide range of audiences you will be developing and executing strategies for our franchise network, paying business customers and consumer audiences.
This is an amazing opportunity to join one of Canada’s most exciting growth companies and drive our marketing strategy as a member of the leadership team.
You will be responsible for:
- Developing a Marketing Strategy – that enables the delivery of our overall business objectives, through a combination of paid, organic, digital and traditional activities.
- Defining our Marketing KPIs – that align with the strategy and business priorities and ensure the team is set up to achieve those goals
- Leading the Marketing Team – to plan, implement, and manage GetintheLoop’s marketing activities leading to the successful execution of our strategy.
- Working with Product Team – to ensure we’re effectively communicating and delivering on the goals of various features and campaigns.
- Driving our Digital Marketing – including developing our social media strategy and then training and informing our network of 100+ franchise owners across Canada
- Developing our Brand – through planning, creating, and launching creative campaigns and compelling stories around GetintheLoop that resonate with audiences and build our brand awareness
- Participating in our Senior Team – setting and executing on the overall company strategy and direction.
- 10 Essentials
We will be excited if you have proven experience of:
- Senior marketing leadership
- Building and leading a marketing team
- Communication with multiple commercial and consumer audiences
- The latest digital marketing technologies and methodologies
- Working in entrepreneurial and rapidly changing environments
- Developing and delivering creative and innovative marketing campaigns
- Building brand awareness and recognition
- Working with multiple stakeholders internally and externally
- Being results-driven and able to draw insight from complex marketing data
- Being able to work and manage teams remotely.
- Opportunity to be part of a rapidly growing international company
- Flexibility around location
- An informal, fast-paced start-up culture
- Competitive salary
- Group benefits
- Employee share options, so you share directly in the success you help create
- Opportunity to have a major impact on how thousands of small businesses market themselves to consumers across the country.
About GetintheLoop Halifax
GetintheLoop is an intuitive mobile marketing platform that connects local businesses to local consumers directly on their mobile devices. A national company with local ownership in 90+ cities across Canada with opted-in members across Canada. We are a shop local community that delivers consumers more ways to explore, discover and shop local, wherever they are. By enabling businesses to provide real-time mobile offers across restaurants, retail, events and things to do, GetintheLoop helps people find and discover experiences, offers and prizes, making shopping local easy and rewarding.
Since 2013, GetintheLoop has been building mobile and location-based technology to connect local shoppers with local businesses and retail brands. Over this time, the company has launched in every province in Canada with over 5000+ local offers from brands, both big and small; making GetintheLoop the leading local offers platform in Canada.