Frequently Asked Questions


This program is not currently accepting new applications.

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What services can I receive through the Tourism Digital Assistance Program?

Businesses will receive up to $5,000 in consulting services from qualified digital service providers to help improve their online marketing. Eligible services include:

  • Ecommerce
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Online Booking
  • Social Media Strategy
  • Website Creation/Enhancement
  • Content Creation: Copywriting/Social Media Posts

How does the program work? Do I select my own digital consultant?

Businesses selected for the Tourism Digital Assistance Program will have their applications reviewed by a panel at Digital Nova Scotia and may be contacted to further discuss their current challenges and what they need to do to improve their online marketing. Digital Nova Scotia will provide a list with recommendations of qualified consultants and businesses will select the consultant that works best for them. Digital Nova Scotia will then create a contract between Digital Nova Scotia and the Consultant before work can commence on the project. Businesses will work with the consultants to complete the identified technology project and submit a final report to Digital Nova Scotia. Consultants will submit invoices for their services directly to Digital Nova Scotia.

What if I am already working with a consultant for my digital marketing, can I continue to work with them through the program?

If you already work with an eligible consultant you can indicate on your application that you would like to continue working with them through TDAP. You will still need to identify the specific project you would like to complete through the program.

Are there any rules around what can I use the funding for?

Spending program funds on subscription services, new technology and media buys that are directly related to the launch of services developed in conjunction with the DSP is limited to $250 (inclusive of tax).

Creation of photography and videos is not an eligible activity under the Tourism Digital Assistance Program. Funds from TDAP cannot be used to hire a professional photographer and costs for photography or videography cannot be billed to the program.

Tourism Nova Scotia offers programs to support the development of photos and videos to help market your business, such as the new Lights, Camera, Action program and Digital Content Marketing Program. We also offer access to our online library of photos and videos that our partners can use at no cost to promote travel to Nova Scotia.

I participated in TDAP in 2020/21, am I able to participate again?

Yes, businesses may apply to participate in TDAP again in 2021/22 if they participated last year. They will need to demonstrate in their application how they would benefit from participating in the program a second time.

I participated in TDAP in the first 2021 intake, can I participate again and do a second project this year?

No, if you already received services through TDAP in the 2021/22 fiscal year, you cannot apply to receive funded services for a second project this year. We welcome you to apply again in future years.

I applied for TDAP in April and received a letter saying I may be considered for future program opportunities. Do I need to apply again?

No, if you applied to TDAP in April 2021, you do not need to apply again. We will be considering eligible applications from the spring intake and will let you know the outcome of your application. If you are unsure of the status of your previous application, please contact

My application to TDAP in April 2021 was declined, can I apply again?

If you received notice that your application was declined but your circumstances have changed and you now meet the eligibility criteria, you may submit a new application. Please note that this program receives a high number of applications and eligibility does not guarantee acceptance as it is a competitive application process.