Andrea Simms

902-240-0703 •
Dartmouth, Nova Scotia, B3A 1W5



My goal has consistently been to provide effective visual communication with clear and sensible layouts, unforgettable branding and an original message that captivates the viewer. With today’s many cost efficient online advertising opportunities and digital marketing, I am eager to stand out in this ever-growing medium. I am confident I will deliver strong results.



Graphic Designer Jan 2020 – Jun 2021
Haystacks Media • Halifax, Nova Scotia
Clients: Robins’s Donuts, Greco, Frank & Gino’s, Bont  Foods, King of Donair, Coke, Captain Sub, etc…

Graphic design, illustration, imaging and copywriting for packaging, promotional products, ad campaigns, POP, online ads, social media, and e-mail advertising (bilingual).

Managed website content and social media software and analytics.


Documentation Officer Jan 2019 – Jan 2020
Fleetway • Halifax, Nova Scotia
Clients: Arctic/Offshore Patrol Ships (AOPS) and Irving Shipbuilding’s Surface Combatants for the Royal Canadian Navy

Formatting and editing of technical, training, and maintenance publications.

Interpreted and edited technical/mechanical drawings.

Gathered datasheets and technical information.

Conducted research for parts and system operations via websites and technical manuals.

Edited and formatted procurement documents, as well as wrote and illustrated “how-to” documents.


Obtained Controlled Goods and NATO Security classification.


Illustrator & Animated Courseware Designer Feb 2018 – Aug 2018
Lockheed Martin
Contract work for Irving Shipbuilding Inc. – Arctic/Offshore Patrol Ships (AOPS) and the Chilean Navy Frigates

Created interactive and responsive online animated courseware using Articulate Storyline 3 and LearningLogics (LCMS).

Illustrated and edited vector and raster graphics and mechanical drawings.


Created flawless interactive courseware for Irving Shipbuilding Inc. on first delivery – which was unprecedented.

Introduced animated ‘zoom’ technology to the team.

Managed a team of illustrators during a time crunch toward the end of our courseware development.


Multimedia Graphic Designer Sep 2016 – Feb 2018
Self Employed
Clients: Jetasonic Underwater Technologies, Robin’s Donuts, Tristar Industries, Saint Mary’s University, etc…

Website design and maintenance, SEO, social media, e-mail advertising, corporate identity/branding, multimedia (Powerpoint) presentations.


Landed Robin’s Donuts national account due to the swift completion of local campaign.


Art Director and Graphic Designer Oct 2003 – Aug 2016
Unified Purchasing Group of Canada (UPGC) • Dartmouth, Nova Scotia
Clients: KFC, Pizza Hut, Taco Bell, XM Radio, Sequel, Chris Brothers, Bonté Foods, World Hunger, etc…

Conceptualizing, art direction, graphic design and copywriting of print and digital marketing campaigns.

Supervising, managing and leading a team of designers in the production and design of 20+ national multi-media integrated campaigns yearly.

Managing website content management, quoting jobs and project management.

Providing art direction of photo shoots, branding and asset design, purchasing and management.

Delivering presentations and collaborating on marketing strategies.

Nurturing and developing relationships with customer service, sales, marketing teams, advertising agencies, production/supply chain and clients.

Mentoring, recruiting, training, supervising staff, measuring KPI.


Rebuilt the design department after UPGC’s acquisition of AMi.

Improved productivity in project turnaround times and optimized brand asset management systems.

Strengthened and sustained supplier/agency/marketing and YUM! Food Brands nationwide franchise relationships after the acquisition.

Spearheaded design layout of KFC’s first website.


Entrepreneur and Graphic Designer Sep 1999 – Oct 2003
Blue Mango Creative Promotions
Clients: Tristar Industries, Tower Interiors, St. Mary’s University, Discovery Centre and Major Drilling, etc…

Creating digital and print graphic design, package design, desktop publishing, and copywriting.

Designing storefront and tradeshow layouts.

Creating website layout design, email marketing.

Collaborating on marketing strategies, slogans and tag lines.

Shooting photography and editing with photo imaging.

B2B networking and sales. Preparing proposals and budgets and general administration duties.

Drafting work estimates and billing.


Copywriter and Marketing Graphic Designer May 1994 – Sep 1999
The Chronicle Herald • Dartmouth, Nova Scotia

Creating copywriting, brand identities, graphic design and imaging for web, ads and marketing collateral.

Collaborating on marketing strategies. Produced newsletter. Shot photography.

Delivering Mac training for The Chronicle Herald’s prepress department.


Spearheaded graphic design of The Chronicle Herald’s first website.

Delivered Mac training for The Chronicle Herald’s prepress department.


Imaging Specialist and Consultant Oct 1992 – Oct 1994
BGM Imaging Inc.
Clients: Hockey Hall of Fame, Toronto Cinesphere, Molson, Keith’s, Clairol, etc…

Art direction and customer liaison.

Photographic digital imaging on negatives and transparencies for movie film, billboards, large scale images and motion signs.


Secured by Apple and BGM to train high profile photographers in Adobe Photoshop.




Engaging in a Multi-Generational Workforce Oct 2013 – Oct 2013

Canadian Management Centre • Halifax


Piping Drafting and Design May 1983 – May 1984

Lambton College • Sarnia


Piping Drafting

Structural Steel

Structural Concrete


Electrical Drafting

Pressure Vessel Design & Drafting


Graphic Design Sep 1987 – May 1990

Durham College • Oshawa







Graphic Design.

SEO and web content management with tracking, analyzing and reporting.

Copywriting, and excellent writing, grammar, and editing skills.

Visual storytelling and illustration (including technical /mechanical drawings).

Photography & photo imaging.

Interactive animated courseware creation.

Training, managing, and motivating teams.

Detail orientated.

Self-motivated with exceptional project management and organizational skills.

A natural multi-tasker

Adapts well to changing technologies and marketing trends.

Adept at preparing proposals and budgets and general administration duties.

Effective interpersonal skills and customer liaison.

Experience working with brand-name industry, marketing teams, stakeholders and suppliers.

Ability to create, run and measure a successful digital marketing campaign using social media platforms.







Adobe Dreamweaver Level 1, 2 & 3

Engaging a Multi-Generational Workforce

Marketing for Your Business

Passport to a Diverse Workplace

Responding to Conflict

Social Media Marketing